Hand Over a Website to a Client
You built a website for a client with AI. This kit helps you collect what you need from them once, track every request, and deliver the finished site in a clear, professional way.
- 5 min read
- Client kit
- Updated
On this page 7 sections
Why this matters
Building is often the easy part. Projects get stuck because of:
- waiting for the logo, the texts or the photos;
- asking the client the same question three times;
- forgetting a small change they asked for two weeks ago;
- a client who does not know how to log in or what they own.
This kit has four parts: a start checklist, a request log, a delivery checklist and email templates.
Part 1: Ask once, at the start
Send this list to the client before you start. Ask for everything in one message.
To build your website, please send:
BRAND
[ ] Logo (SVG or high-quality PNG, on a transparent background)
[ ] Brand colors (if you have them)
[ ] Fonts (if you have them)
CONTENT
[ ] Text for each page (or tell us if you want us to write it)
[ ] Photos and videos you want to use, and permission to use them
[ ] Prices, services or products to show
BUSINESS DETAILS
[ ] Business name, address, phone, email, opening hours
[ ] Social media links
[ ] Who should receive messages from the contact form
ACCESS
[ ] Who owns the domain (yourname.com) and how we can access it
[ ] Any accounts we need (hosting, email, analytics)
DECISIONS
[ ] One person who approves the work
[ ] Two or three websites you like, and what you like about each Tip: if something is missing, start with a clear placeholder (for example "PHOTO OF THE SHOP HERE") instead of waiting. Never publish placeholders.
Part 2: Keep a request log
Every time the client asks for something, write it down in one place. A simple shared document or spreadsheet is enough.
For each request, write:
- Date it was asked.
- What was asked, in the client's words.
- Where on the site.
- Status: new, in progress, ready to check, approved.
- Date it was finished.
Why it helps:
- nothing gets forgotten;
- you can show the client what was done;
- if they ask for something new near the end, you can see that it is new, and talk about time or price.
Part 3: Before you deliver
Check all of this before you send the final link.
CONTENT
[ ] No sample text ("Lorem ipsum") anywhere
[ ] All names, prices, phone numbers and addresses checked
[ ] All links work, including social media links
[ ] Spelling checked
FORMS
[ ] The contact form sends a real message to the right email
[ ] The person filling the form sees a clear "Message sent" note
SCREENS
[ ] Checked on a real phone and on a computer
[ ] Checked in at least two browsers (for example Chrome and Safari)
BASICS
[ ] Each page has a title and a short description for Google
[ ] The site has a favicon (the small icon in the browser tab)
[ ] Privacy policy page, if you collect any data
[ ] The site uses https (the lock icon in the browser)
OWNERSHIP
[ ] The client owns the domain and the hosting account, or has access to them
[ ] All passwords are shared in a safe way (a password manager, not plain email) Part 4: Email templates
Change the words in [brackets].
Asking for missing content
Hi [name],
We are making good progress on your website. To keep going, we still need:
- [item 1]
- [item 2]
If it is easier, we can use a temporary version and replace it later. Just let us know.
Thank you,
[your name]
Sending a preview for review
Hi [name],
Your website is ready to review. You can see it here: [preview link]
Please check it on your phone and on your computer. Send all your changes in one message, if possible, by [date]. That helps us finish faster.
Thank you,
[your name]
Delivering the finished site
Hi [name],
Your website is live: [link]
Here is what is included:
- [list of pages]
- The contact form sends messages to [email].
- You own the domain [domain] and the hosting account at [provider].
I have sent your logins separately in a safe way. If you need changes in the future, just reply to this email.
Thank you for working with us,
[your name]
Check before you finish
Keep going
Next guide · 12 of 12 SEO Basics for Your First Website Help people find your website on Google: titles, descriptions, headings, images, sitemaps and redirects, explained in plain English.Also useful
You can copy the requests, templates and checklists in this guide into your own projects, including client work and paid work. Please do not republish the whole guide. Link to it instead.
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