Overview
CHORUS is an industry design system for market research and consumer insights studios: study libraries, panel pages, findings with charts, research service pricing, brief forms and findings decks. It sets Figtree Medium huge with very tight tracking over Light ledes and Regular body text on a Panel Cream / Paper White / Field Ink token set. Sprout Green is used only for strokes, outlines and chart fills; Quote Coral carries the one action pill per view, each pill ending in a coloured dot. Tally Yellow, Sample Blue and Survey Violet complete the illustration palette. Cards have 50px corners and illustration panels 64px, with a floating white pill nav, speech-bubble quotes, finding bars and no shadows. The imagery is flat paper-cut storybook illustration, built around a fictional studio, Little Crowd Research. Included: foundations (color, type, spacing, imagery, patterns), components (buttons & tags, cards, dialog, forms, navigation, feedback, table), theme sheet, Little Crowd Research studio landing starter, 16:9 findings deck, and sample paper-cut illustrations in assets/imagery/.
Highlights
- Market research and consumer insights industry system
- Panel Cream / Paper White / Field Ink + Figtree Medium set huge with -0.06em tracking
- Sprout Green strokes only, Quote Coral action pill with a dot, 50px cards and 64px illustration panels, no shadows
- Imagery roles: Hero · Material · Detail as flat paper-cut illustrations (crowd with speech bubbles, cut-paper hills, magnifier over a survey card)
- Study cards, speech-bubble quotes, finding stat with bars, service price cards, brief form, comparison table
- Little Crowd Research landing + 16:9 findings deck
